Thursday, March 12, 2009

Trash to Fashion Sponsorship Proposal


Trash to Fashion This had to be one of my favourite projects, whereby i had the chance to completely reinvent and redesign a significant art event in New Zealand - Trash to Fashion. Taking an initial visual identity design of sewing siluettes from a design studio, i decided to go all out and completely deviate from the previous year’s design. Using the last years photography, and lots of reds and recycled textures; i wanted to create a proposal that was lively, energetic, and fun, and that really reflected the creativity and energy behind a national arts event.

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